After looking briefly into the Christmas tree debate it seems that purchasing a tree, plastic or real, is not very sustainable with both options being environmentally harmful. Some organisations claim that you would need to have a plastic tree for 10 years before it can be on a level playing field with the real Christmas trees. Plastic trees are generally made of PVC. This material is a polluter and is non recyclable and the trees ultimately end up in landfill. With real trees, issues around management of land, soil degradation and people simply throwing them away rather then recycling them come into play. If you are going for a sustainable Christmas really neither option will suffice. My research did point me towards some more sustainable alternatives, including hiring trees, making a tree with alternative materials (e.g. branches, card) or growing a Christmas tree. So next year I will forfeit the buying of a Christmas tree and create my own alternative tree. This is a sustainable fashion site, so why am I addressing the issue of Christmas tree production? Witnessing these trees on the curb, only reminds me of the current state of the fast fashion industry. This item is a single-use object. We use it for only a limited amount of time and easily dispose of it once it has fulfilled its one specific purpose. We think very little about the energy that it takes to produce such an item and have no regard for what happens to it after. At ‘i give 2 hoots’ we do care! Much like my Christmas tree realization, it is important that we inform ourselves of what we are consuming. ‘i give 2 hoots’ will hopefully be a platform which inspires and informs on issues regarding sustainable fashion. We are looking forward to a busy sustainable 2016!